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Lead with Impact: Communications Mastery Toolbox

Customizable Workshop Package

In today's fast-paced business environment, concise and compelling communication is a critical skill. I teach a full-day workshop on maximizing impact through strategic communications, story craft, and writing skills with a focus on professionals who work in government, security, hi-tech, and engineering.

Wooden Chess Pieces

Module 1

The Ultimate Communications Strategy Primer

If a tree falls in the forest and no one is there to hear it…did it make the impact you intended? We’ll explore common communications challenges, solutions for overcoming these challenges, and best practices simplified for setting up a communications strategy with a specific focus on hi-tech, engineering, defense, and government.

 

  • The primary role of communications (general and industry-specific)

  • Common challenges and solutions

  • Understanding the basic structure of a communications strategy

  • Overcoming the curse of knowledge

  • Intro to the “De-Jargonizer”

Module 2

Craft a Story Like a Whiz

Storytelling is crucial in today’s communication landscape because it makes intricate information more accessible, memorable, and persuasive. From speeches to articles to podcast, storytelling enables you to connect emotionally, simplify complexity, and drive action.

 

Participants will learn practical tips of the craft, including concrete applications and story examples ranging from cybersecurity to veterans affairs.

 

  • Definition and components for building a compelling story

  • Cognitive techniques to ignite curiosity and hold attention

  • How to capitalize on your organization’s origin story

  • Dissection of real-world examples (tech focus vs. human focus stories)

Reading Glasses on Book
Typewriter

Module 3

How to Write for Busy Readers

In an age of information overload, there are specific writing techniques that keep busy readers reading. Our focus will be on smart brevity, a formula developed by journalists to deliver information in a concise format with maximum impact on readers.

 

In addition to journalists, we will also discuss tricks of the trade from hi-tech marketing writers, including how to condense technical information, address customer pain points early on, and prioritize technology benefits over features.

 

  • Foundations of smart brevity

  • Style, structure, and visual appeal

  • Overcoming writer’s block

  • How to effectively edit your own work

 

* This module concludes with a 45-minute video script writing group exercise that allow participants to incorporate lessons learned  

Module 4

Speak With Impact: The Fundamentals of Speechwriting

For leadership, the ability to craft an impactful speech is crucial for motivating and uniting others in the public sphere.

 

In this workshop, participants will learn how to conduct research, structure persuasive messages, and deliver their content with confidence and clarity. We will also study the techniques of high-profile speechwriters and dissect a famous speech.

 

  • Principles of effective speechwriting and presentation

  • What is a “verbal brand” and how to develop it

  • Tips for improving delivery based on TEDTalk

Recording Studio Mic
Beauty Vlogger

Module 5 (Coming Soon)

Master Your Media Moment: The Art of the Interview

Participants will learn how to effectively communicate their message, manage the flow of an interview, and build a strong, authentic presence in front of the camera or microphone. The session will cover strategies for preparing key talking points, handling tough questions, and maintaining control of the conversation—all while staying true to your leadership voice.

 

Whether you’re speaking to journalists, podcast hosts, or other media figures, mastering these skills is essential for leaders who want to influence, inspire, and leave a lasting impact.

 

  • Preparation and research tips for your game plan

  • Techniques for delivering a compelling interview

  • Anticipating challenges with the media

  • Delivering powerful presentations specifically for podcast

Module 6 (Coming Soon)

Unlocking the Power of Visuals

Image by Firmbee.com

We will explore practical, actionable strategies that enhance the design of presentations, ensuring they engage the audience and effectively communicate your message.

 

The session will begin with an overview of best design practices, followed by a focused discussion on presenting complex data in a visually compelling and easily readable format. Specific guidance will also be provided on selecting the most effective visuals for different types of data.

 

  • General principles for visual design

  • Common mistakes and how to fix them

  • Data visualization

  • Weaving the science of story into data delivery

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